Why We Don't Use Natural Flavors In Our Organic Sparkling Waters
At SOCIAL, we're all about our ingredients! We are so excited to announce that we're launching a full line of USDA certified organic sparkling waters! So what's the big deal about being organic? Drinks labeled as "natural" can still have synthetic ingredients inside. You might be asking, "how big brands like La Croix can they claim that they're natural
?" Unfortunately, brands can be misleading because the FDA doesn't have strict rules in place for things labeled as "natural." So while you think you're drinking a healthy sparkling water, you may, in fact, be consuming synthetic ingredients.
But lucky for us, the USDA certified organic symbol on our NEW sparkling waters mean that our ingredients are heavily regulated and they're free from artificial and synthetic ingredients like flavors, colors, and sweeteners.
We thoughtfully use organic botanical essences and extracts. Our new flavors are Lavender Lemon
, Jasmine Apple, Strawberry Basil
, and Grapefruit Rose
. Which one will be your fave? Try them all and send us a note--we want to hear what you think!